New England Patriots Super Bowl Champs

Posts Tagged ‘Emory Sports Marketing Analytics’

Who has the most loyal fan base? An in-depth study provides answers

Emory Sports Marketing Analytics takes an in depth look at Fan Equity. From their website: “In our series of fan base analyses across leagues, we adjust for these complicating factors using a revenue premium model of fan equity.  The key idea is that we look at team box office revenues relative to team on-field success, market […]