New England Patriots Super Bowl Champs

How NFL Will Benefit from Esports!

Protecting Tom Brady and running the football will be huge keys in this game.
(Photo By: Allen Evestone)

From the Patriots to the Knicks, everyone likes a challenge. The NFL is one of the organizations worldwide that caters to a fairly exclusive market and manages to rake in millions every year. In seeking to monetize on its branding power, the League’s top brass are looking into different ways to put the emphasis on brand and tv rights. They may need an extra power-up to get that international reach they crave though.

Thankfully, the answer is really rather simple. It’s called video gaming. Believe it or not, another American corporation – Electronic Arts have created sporting simulators that are developing rapidly across the world.

You may not consider European soccer real football if you are a hardcore NFL fan, but still – the best clubs in the world of the game are signing up to be part of this trend. Can the NFL benefit from this? The simple answer is – yes.

  • Esports & Sports Betting Go Hand-in-hand

A lot is happening in the United States right now. The advancement of esports is a very real thing and while the NFL was not the first body to embrace it, the organization now understands the revenue opportunities here and is seeking to embrace it.

With esports betting agency Unikrn obtaining their Isle of Man license just last week, things are definitely looking well for the industry. Soon we may be putting down bets not only on the NFL, but on esports as well!

  • Expanding Brand Awareness

Building a brand is never easy and that’s why it always helps to have someone to fall back on in full. With this in mind, NFL clubs can quickly overcome the confines of their states and strike home with fans from all over the country, although most Americans tend to stick with the teams closer to home. This brings us to our third point.

  • Bringing Overseas Fans

The NFL is a localized competition, but video gaming may actually allow the league to expand into new markets and bring fresh blood, which will in turn drive up revenue. At least potentially, but this is no small thing and definitely worth considering in full. With this in mind, the NFL has an excellent opportunity to push ahead with its expanding plans and bring in a fresh crop of fans from all over the place, quite literally.

  • Building Esports Powerhouses

Just because the NFL franchises focus on the physical sport doesn’t mean they cannot study up the possible competitive esports. With this in mind, opening divisions in different games could really pay off! Some teams are already worth over $300 million. And yes, we mean esports teams.

  • Selling Relevant Merchandise

Adding esports means more fans. If the brands manage to convert those fans into buyers, the NFL franchises can expand internationally, making a killing out of selling branded wares. This is quite possible and something that the industry should pursue in full in order to notch up the greatest financial gain.


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